Came across this a few weeks ago now, but it is the perfect example of how not to do social media. If you’re going to be on Twitter, Facebook, etc. you simply must do it yourself. You can have profiles that are about you, but don’t let other people pose as you.
If you can’t spare a few minutes a day to go online and interact with those following you, you shouldn’t be doing it at all. It really is that simple.