Just came across this great video via Paul Stallard’s blog from his Engage ORM company. It’s an interesting idea and analogy. The animation also points out the key potential difference, big corporate could take up Web 2.0, which would take Social Media to a whole new level.
However, this assumes the corporate world does it right and doesn’t, to use the analogy from the video, ‘water it down’ so it only looks like Social Media.
Do it right, or don’t bother.