Taking advertising too literally?

I’m not sure, but I think this brand may have taken its latest ad campaign a touch too literally? Actually taking on a new market, which is so dominated by two or three brands already, that’s certainly ambitious.

Or is this simply a sneaky piece of viral advertising? Tricking us into thinking that we’ll all be drinking the brand before, during and after our Sunday leagues football? I know some who do this already!

This would indicate the former, but can anything be trusted these days?

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