Really enjoying @channel4 nabbing the rights to @seinfeldtv, but what it (apparently) says about me I’m not quite sure. I was pottering around the house doing chores, enjoying the comic stylings if Jerry & the gang, when I’m served this ad by @simplybeuk. Now, I’m a believer in each to their own and I’m sure they would have some beautifully fitting garments for me…but am I really their target demographic? To started to notice that these ‘personalised’ ads are rife, but have the personal touch of a teacher yelling ‘Bond’ as they read the register. Claiming to be personalised does not mean you are. Using my name does not mean you know anything about me (clearly). Which is a shame because the coincent, copy, design and visuals are beautiful. So why did you need to try to name me?! It wreaks of the desperation to use data simply because it’s there. Rather than delivering an ad experience that’s just beautiful, without the need to slap a name on it so you can call it ‘personalised’. Sufficed to say, I’m now the proud owner of new undies for myself anyway…
Awkward for anyone advertising @ldnlutonairport this morning…or a remarkable @microsoftuk gorilla marketing campaign?
Cheeky Cafe breakfast before school…on 4 hours sleep I’m just happy I’m upright! #superbowl2020 #worthit
Merry Xmas folks! It’s not about the gifts you give or receive, but the people you chose to spend these times with.
Christmas rebuild complete! My old pirate ship, now ready for the kid to enjoy! #xmas #memories #family #2020nohashtags #end
Frozen 2…here we come… #frozen2 #dadlife #elsadress #leftmyannadressathome
How time flies!
Finally! We’re seeing it…
Cooking again…Braai this time… #summer #itllonlylastaweek #howdidthishappenagain #ineedwine #ilikewine
Time flies! Feels like yesterday I drove home with this one in the back for the first time at about 5 mph…
Bank Holiday DIY from 5 years ago. Apparently some things never change…back at it this weekend too to get the kid’s room ready for next week’s move.
Moving is tiring…but we’re out! And completing imminently, so decided to treat myself!
Easter ride, great coffee and a tasty tahini brownie with @robhildick
Looking forward to watching every pedal rev of #ParisRoubaix today…while also attempting to parent, which currently involves all there…anyway, come on @lukerowe1990 !
The kid had eaten everything…I literally don’t know where she’s put it all, but I now have to buy something for later…#dadlife #picnic #daddydaughtertime #growinggirl #stillhungry #bottomlesspit #humandustbin #hashtag #ihatethatigotthisfar #STOP