Size or substance – a bit of both

There’s been a particular buzz around Twitter this week thanks to a pair of interesting lists put together by Stephen Davies. The lists featured a breakdown of which UK PR professionals and journalists are on Twitter. LitmanLive.co.uk has since aggregated the totals for each UK PR agency and put this information into a league table and at the top, blush, is Hotwirewith a total of 16 tweeple/PReeple.

It’s not about sheer quantity on Twitter though, as presence does not necessarily mean your taking part in the conversation. Stephen Waddington of Ranier PR put the names from Stephen’s original post through Twitter Grade, which is a tool that quantifies a person’s relative influence within the Twitter community on a percentile basis.

The results were blushworthy for Hotwire again, with 4 of the Hotwire team featuring in the top 50 list.  DM boss Drew Benvie places a very respectable second, with Ben MatthewsDomWhitehurst andPhil Sheard coming in at sixth, 32nd and 49th respectively.

Twitter’s just one place we work with on our client campaigns, but it’s excellent to see the team getting profiled for their rankings and participation.

(Previously posted to Hotwire Interactive)
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